La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia

La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia

334 Pages · 2005 · 10.28 MB · Spanish
by W. Chan Kim & Renée Mauborgne
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“ We must be willing to let go of the life we have planned, so as to have the life that is waiting for us. ” ― E. M. Forster
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