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Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support

713 Pages · 2018 · 14.51 MB · English

by Natalie Mizik & Dominique M. Hanssens & Editors

“ If you are irritated by every rub, how will your mirror be polished? ” ― Rumi

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